HELLO THERE !
I’m Tiffany,
Welcome to my portfolio—I’m excited to share key achievements that highlight the impact of my work and my dedication to delivering results.
Profile
Name: Trần Thị Phương Thanh
English name: Tiffany Tran (Ms.)
Birth: 27.07.1998
Phone: 0767.558.287
Email: [email protected]
Awards & Recognitions
Golden Asia - Top 2 The Best Employees 2023
Golden Asia - Top 2 The Rising Star 2023
Golden Asia - Top 1 Best BD of the month - April.2024
Golden Asia - Top 1 Best BD of the month - May 2024
Soft Skills
Strategic Planning & Insight Development
Creative Thinking & Storytelling
Workflow Optimization
Project Management & Execution
Design & Visual Communication
Tools & Technical Skills
Creative & Design: Adobe Creative Suite (Ps, Ai, Ae, Pr), Canva, CapCut.
Productivity & Workflow: Notion, Chat GPT
"Working brings out the best in me"
My working style combines strategic thinking, creativity, and collaboration, ensuring every project is both insight-driven and groundbreaking.
I don’t just plan — I create, execute, and bring ideas to life.
01.
Context & Background
Understanding the market is just the beginning. I dive deep into cultural shifts, audience behaviors, and emerging trends to uncover untapped opportunities that set the foundation for breakthrough campaigns.
02.
Insight & Strategy
Great strategy starts with great insight. By decoding data, human emotions, and brand narratives, I craft compelling roadmaps that transform business objectives into meaningful consumer connections.
03.
Execution – From Brief to Action
From ideation to execution, I turn concepts into reality with precision and agility. Every touchpoint is crafted to drive engagement, ensuring that strategy doesn’t just stay on paper—it comes to life.
04.
Impact & Retention
Beyond impressions, I build impact. Every campaign is designed for longevity—driving measurable results, fostering brand affinity, and creating moments that audiences remember and brands thrive on.
| PROJECT 1 |
Pioneering TECHNOLOGY INNOVATION
This project reflects my ability to take bold actions – thinking outside the box and implementing creative ideas. I utilized advanced technologies such as AI/ AR to innovate and enhance advertising formats, creating disruptive and fresh approaches.
Crafting the Perfect Brief ✍🏻
See the Impact 🫶🏻
| PROJECT 2 |
Building a Lasting Brand for Philanthropy
Wihave Community was born from Team 209, an internal organization within Golden Asia Media, with the ambition to elevate corporate philanthropy from sporadic charity trips into a strategic, brand-enhancing, and long-term impactful program.
The project was initiated from my strategic vision when I identified the limitations of previous charitable activities and proactively proposed a comprehensive transformation approach. This initiative was designed not only to build a strong brand image but also to generate real, sustainable value for the community.
Crafting the Perfect Brief ✍🏻
See the Impact 🫶🏻
| PROJECT 3 |
Strategic Market Expansion in Hospitality
As a Business Developer, I successfully led the planning and implementation of digital out-of-home (DOOH) advertising screens at Mercure Resort and Ibis Styles Vũng Tàu, part of the Accor Group. This project served as a strategic milestone in expanding our presence within the hospitality sector, establishing a high-credibility entry point for scaling across premium hotel and resort networks.
OUTPUT & IMPACT
36% increase in average dwell time at key screen zones.
Enhanced visibility and uptake of in-hotel promotions and services.
Received positive feedback from Accor Group, with expansion invitations to other locations (e.g., Da Nang, Sai Gon).
Fusion Suites Vung Tau proactively reached out after observing the effectiveness of our screens at Ibis Vũng Tàu.
Established a replicable DOOH model for the hospitality industry.
Content Creation
Engaging Storytelling that Drives Engagement
Crafting cinematic conversations that convert—through SEO-driven, insight-led storytelling, I’ve elevated brand engagement and audience retention. With 5 in-depth reviews on La La Land, Toy Story, The Lion King, Princess Mononoke, and Inside Out, I don’t just analyze films—I decode emotions, trends, and cultural impact to drive higher ratings and visibility. Every word is designed to rank, resonate, and retain.
Showcasing Creativity
Visual assets created to support cross-functional project alignment
These are self-designed posters and flyers I created to visualize the mood board and core concept of each project.
By proactively crafting these materials, I aimed to:
Enhance cross-department understanding of campaign direction
Align visual tone, message, and emotional cues from the early stages
Facilitate faster internal buy-in and smoother execution
This approach demonstrates not only my creative sensibility, but also the ability to apply soft skills—like empathy, communication, and initiative—to build clarity and connection across teams.
