WORKING WITH:
4/2022 - PRESENT
GOLDEN ASIA MEDIA
Business Development Executive
2021 - 2022
DJC GROUP INC
Content Creator - Freelancer
2020 - 2021
STARFLEX VIETNAM
Sales Executive
WHAT I DO
STRATEGIC PARTNERSHIPS & CREATIVE EXECUTION
With over 3 years of experience as a Business Development Executive & Creative Planner, I thrive at the intersection of insight, creativity, and execution. My expertise lies in developing strategic outreach roadmaps, decoding consumer behavior, shaping compelling brand narratives, and crafting omnichannel strategies that not only engage but also drive business expansion. Having worked with F&B brands, I bring a culturally insightful and innovation-first approach to brand planning.
Strategic Planning & Market Insights
Market analysis & consumer/enterprise insights
Multi-channel media planning & execution
Content direction & phased rollout strategy
💡 Key Project: Wihave Season 1 – transforming a corporate CSR initiative into a sustainable brand movement.
Creative Campaign Development
Key Visual development & Creative Direction
Crafting brand messaging, taglines & big ideas
Integrating storytelling into brand marketing
💡 Key Project: Golden Event – leveraging technology to redefine event experiences.
Content & Copywriting
Crafting ad copy, PR, social media, and landing page content
SEO content strategy & inbound marketing optimization
Merging insights with storytelling to captivate audiences
💡 Key Project: SEO-optimized film reviews for La La Land, Toy Story, Inside Out, generating high engagement & organic traffic.
B2B Partnerships & Business Development
Partnered with Highlands Coffee, KFC, Accor Hotels and more
Proposal creation, pitching strategies & contract negotiation
Maximizing brand efficiency through cross-marketing & media exchange
💡 Key Project: Successfully secured advertising placements in elevators through strategic negotiation with Accor Group
Creative & Visual Storytelling
Proficient in Adobe Photoshop, Illustrator, After Effects, Premiere Pro
Designing key visuals, proposal demos, and landing pages
Creating high-quality mock-ups & prototypes for optimized pitching
💡 Key Project: Developed strong visual identity for Wihave & Golden Event.
Data-Driven & Ai Workflow
Leveraging Looker Studio for market analysis & campaign performance evaluation
Utilizing Notion to streamline workflow & project management
Applying ChatGPT & Sora AI for strategic research & data-driven decision-making
💡 Key Project: 60% of content focuses on strategy exploration to fully leverage AI's market analysis capabilities.
